Marketing plan
　　- Choice of actions,
　　- Choice of media,
　　- Scheduling,
　　- Budget.
Implementation
　　- Production,
　　- Negotiation with local vendors,
　　- Supervision.
Reporting and coordination
　　- Team work with your own Marketing dept,
　　- Follow up progress on the schedule,
　　- Review of actions,
　　- Watchdog on competition,
　　- Cost control.
Customer service
　　- Handling customer service on behalf of
　　 the brand.

Your benefits
　　- Learn from our experience to optimize
　　 your marketing plan,
　　- Take advantage of our team and structure
　　 for optimizing your marketing operations :
　　 Existing network of relationship with
　　 　media,
　　 Enhance your image in the eye of the
　　 　media people by having a local team
　　 　acting on your behalf,
　　 Direct reporting to your own marketing
　　 　team, independence from your local
　　 　sales channels,
　　 Cost effectiveness, full use of
　　 　possibilities of low cost production of
　　 　marketing collaterals, while keeping
　　 　quality standards,
　　 Budget of marketing spending under
　　 　your control,
　　 Result oriented approach, pro-
　　 　activeness,
　　 Search for continuous improvement,
　　 Reliability, Loyalty,
　　 Visibility, transparency.

Transformation of the China market for consumer goods into a market economy model has opened up widely the door for marketing and communication activities. Media supports, events, both public and professional oriented, are flourishing everywhere. Some with national coverage, some limited to a region. Some are well established and bring good visibility, some others are not so successful. And these patterns are changing fast, with new comers and other stopping business.

Low cost in China for some types of products is an opportunity to catch for the marketing activities. Production of collaterals or customized giveaways can be made more affordable in China than in other countries when it can be handled locally.

Still, quality and compliance to the corporate marketing guidelines must be secured properly and in all details. It would otherwise end up in marketing tools which obviously look like low quality copies from the original and it would totally miss the point of the expected communication.

Chinese distributors signing up to carry a brand always expect significant marketing actions from the brand to support their operations. For the brand, it can be very uneasy to handle such marketing from a remote location, or it turns out to be very costly.
It is interesting to observe that in contrast, many Hong Kong brands which are not established at the world level can perform well in China : they secure a strong marketing and they let their distributors or retailers leverage on it to develop the sales.
Such an approach can be implemented through a partnership between the foreign brand and the Asiavoila team who has the experience and the local network.

Chinese industry can manufacture more and more types of products, of increasing quality, modernity and complexity. We know that from outside, seeing these goods coming on our western markets. The Chinese consumer knows that as well, from inside.
This means that the old beliefs such as ‘quality = imported product’ and ‘Chinese product = poor quality’ are no longer true statement. They helped in the past the foreign brands to get accepted by the middle class, but it does not work that well now.
Therefore the incentive for a customer to chose an imported product and a foreign brand and to accept to pay the price premium, lies more and more on the ‘soft’ values : the recognition of the brand and of the excellence of the customer service.
Giving to the customer the possibility to interact easily with a local representative of the brand for customer service is a significant asset to the brand.

References and experience :
　　　　- La Bagagerie,
　　　　- Amboise,
　　　　- Leathergoods, fashion accessories.