Distribution & Marketing
 • Professional Products
 

Professional products / supporting services
  - Set up of supporting functions,
  - Pre sales technical support,
  - Installation, end-user training,
  - Maintenance and repair.

 

Your benefits
  - Take advantage of our team and structure
   for implementing your operation :
   Experience and network of relations to
     the market,
   Give more confidence to your local
     counterparts,
   Cost effectiveness,
   Result oriented approach,
   Search for continuous improvement,
   Reliability, Loyalty.
   Visibility, Transparency.

 
Your supporting service should be strengthened ?
Let’s work together on a plan to improve the support operations.
   
 
Supporting services
 

It is quite easy to get enthusiastic about the opportunities of the China market for professional products : projects are everywhere creating a strong dynamic.
But turning a prospect into an order, and later into a successful install, is not so easy.
Our experience is that technical support is the key to sustainable development of the sales. It sounds like obvious statement, but in the practice, we notice that this aspect is often underestimated in the initial phase of the penetration on the market.


 
 
 

Technical support to the sales :
Technical discussions in the process of selection of a supplier are often long and involve many parties, they have to be handled in Chinese language, reducing the chance to get the HQ technical team getting directly involved.
Any large size investment will be conducted through a bidding process, bringing in more people and requiring more documentation to be submitted.
Local distributor will handle part of these tasks, but the efficiency and accuracy are much higher when a team can locally represent the foreign supplier and take part in some of these actions.
    Technical discussions in phase of writing of the bid requirements,
    Preparation of technical offer,
    Demonstration, shoot out,
    Technical clarification meetings.

 

 
 
 

After-sales technical support :
A major concern in China with imported products and equipment is the after sales service. If handled from the HQ it often turns out to be slow and costly. It is for instance very difficult to re-export equipment for repair out of China and get them back, customs procedures to do so in exemption of duties are complex.
Training of end-user has to be in most cases proposed on the spot, in Chinese, with Chinese technical documentation.
Preparation of install site, installation, commissioning, after sales service, repair, standard exchanges are all critical support functions which need to be handled efficiently to secure a long term success on the market.

Setting up a local team and structure to handle those supporting functions can be made easier by the low cost of operation in China. But the management of this team has to be strict and in full compliance with the method of the foreign company. This requires a constant supervision locally.

 

 
 
 

References and experience :
    - Synelec – Clarity Visual Systems,
    - Industrial equipments,
    - Instrumentation.

 

Synelec – Clarity Visual Systems – Nicolas Cordonnier
Plant and operations manager
Set up of supporting services for China.