Professional products / Marketing
　　- Brand building,
　　- Production of marketing collaterals,
　　- Planning, coordination,
　　- Cost control.

Your benefits
　　- Learn from our experience to optimize
　　 your marketing plan,
　　- Take advantage of our team and structure
　　 for optimizing your marketing operations :
　　 Existing network of relationship with
　　 　media,
　　 Enhance your image in the eye of the
　　 　media people by having a local team
　　 　acting on your behalf,
　　 Direct reporting to your own marketing
　　 　team, independence from your local
　　 　sales channels,
　　 Cost effectiveness, full use of
　　 　possibilities of low cost production of
　　 　marketing collaterals, while keeping
　　 　quality standards,
　　 Budget of marketing spending under
　　 　your control,
　　 Result oriented approach, pro-
　　 　activeness,
　　 Search for continuous improvement,
　　 Reliability, Loyalty,
　　 Visibility, transparency.

Brand building :
Each industry has its own events, professional media and associations.
Getting involved as a foreign party is complex but necessary if want to achieve some visibility.
An effective way to do so is to rely on a local team acting as representative of the brand, even if on a part time basis only.

Marketing collaterals :
Keeping under control the production of the collaterals is often a safe approach.
Leaving it to the local distributor(s) would lead to the risk of losing consistency with the corporate marketing materials.
China can also offer many opportunities of low cost sourcing for marketing collaterals, this is something the company must leverage on.

References and experience :
　　　　- Synelec – Clarity Visual Systems,
　　　　- Industrial equipments,
　　　　- Instrumentation.